Smartphone firms storm smart TV market, thanks to low data tariffs



Leading smartphone brands such as Xiaomi, Micromax, Redmi (a sub-brand Xiaomi) and OnePlus are set to disrupt the smart television space, which has so far been dominated by electronics giants Sony, LG, Samsung and Panasonic. Internet-enabled smart TVs, which are a relatively new segment in India, are expected to see a major boost on the back of lower data tariffs, which have resulted in a massive uptick in online video consumption.



While Xiaomi is already present in this space, its sub-brand Redmi, whose smartphones are quite popular in India, is expected to launch smart TVs soon. Given the value it offers for its price point in the smartphone space, Mi TVs are also likely to be available at competitive prices.



This week, OnePlus, the maker of the hugely popular OnePlus 6 and OnePlus 6T handsets, too announced that it would come out with smart TVs in September. The Chinese phone-maker is expected to woo consumers with smart TVs that are as aggressively priced as its feature-rich phones. Read Complete Article

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