Flipkart launches startup promotion programme; may invest from its fund

 


Flipkart announced the launch of ‘Flipkart Leap’: the e-commerce giant’s first startup accelerator programme to help new and upcoming firms.

The Walmart-owned firm said this would, in turn, contribute to India’s growing entrepreneurial ecosystem and boosting ‘Start-Up India’.

Flipkart Leap will identify business-to-consumer and business-to-business startups and help them scale through an intensive 16-week virtual programme. Shortlisted firms will win an equity-free grant of $25,000.

Flipkart’s leadership from business, operations, product, and technology will mentor the selected companies. It would share best practices, in addition to master class sessions hosted by industry experts.

“With innovations and disruptions in the field of technology coming about each day, we want to be at the forefront of driving scalability and helping these startups bring value to the industry as well as Indian consumers,” said Kalyan Krishnamurthy, chief executive officer, Flipkart Group. “Flipkart Leap is aimed at unlocking this potential and nurturing new ideas that bring innovation, curiosity, and unconventionality to the local entrepreneurial ecosystem while boosting the government’s ‘Start-Up India’ initiative."

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