Short video app Chingari ties up with streaming platform Biigbang Amusement

 

Short video app Chingari said on Monday it has partnered with streaming platform Biiggbang Amusement, which focuses on content for users that matches well with their schedule.

“At Biiggbang Amusement, our constant endeavour is to present stories that can teleport the audience to another world and satisfy their need of entertainment regardless of the time crunch. Curating and getting content from around the world to add it to the Indian milieu is what we thrive on and I firmly believe, this collaboration with Chingari aligns perfectly with what we are trying to achieve. Also, we would like to take this opportunity to introduce our tagline - ‘Jab Bhi Kare Mann, Entertainment Dan Dana Dan’, as this exclusive partnership will help us achieve exactly that,” said Sudip Mukherjee, Founder and CEO, Biiggbang Amusement.

With carefully curated content from award winning directors to fresh stories, Biiggbang Amusement boasts of a prominent content library, including some of the most notable short films that have been screened at film festivals across the globe.

"At Chingari we have always strived to add more stickiness to the platform through our innovative offering and tie-up. We believe this new and exclusive collaboration with Biiggbang Amusement will be a great value add for our customers and will also help us in attracting new customers,” said Sumit Ghosh, co-founder, and CEO, Chingari app.

Chingari is one of the most popular short video apps in India. The content creators on the app are spoilt for choice and the company continues to add premium, engaging content to facilitate its users to keep making interesting content day after day. It is thus not surprising to note that the average engagement time on Chingari is better than many established platforms like SnapChat and Facebook.

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