Metaverse next trillion-dollar opportunity for entertainers: Daler Mehndi
Variously described as ‘Pasha of Pop’,
‘Sardar of Swing’ and ‘The King of Bhangra-Pop’, Daler
Mehndi recently acquired a new moniker--India’s first Metaverse
man--after he bought a piece of property called Balle Balle Land (BBL). The
asset is officially the first metaverse real estate purchase in India. Mehndi
plans to host Bollywood films and music, and concerts by various artists across
genres like Pop, Hip Hop, Rap, Sufi and Regional music. He was recently in New
Delhi to perform on occasion of Baisakhi. Namrata Kohli caught up with him at
Pacific D21 Mall, Dwarka to know more about his metaverse investment, his
personal preferences in music and future plans:
You are
the first Indian to buy real estate space in Metaverse. What prompted you to
purchase this land?
I learnt about this when a few people approached me to do
something in Metaverse. This included Gamitronics and then there was a team
from the US, another one from Canada and yet another from Hong Kong. These four
teams approached me and asked me to do a 'metaverse thing'. Then I performed on
January 26 and saw that all sites crashed on Amazon within 15 minutes. There
were 20 million people across the world who had logged in to make this a big
hit. I really liked that and realised that this is what the future demands me
to do. It’s a new technique and a new way to entertain the audience. We smelt
the opportunity first – in fact if you leave aside the US, we are the first to
venture into this space.
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