TikTok announces a new licensing deal with Sony Music Entertainment

 

Chinese short-video making app TikTok has announced a new licensing agreement with Sony Music Entertainment (SME).

As part of the deal whose financial details were not disclosed, TikTok will continue to offer songs from Sony Music artists for use by creators on its platform.

"With this deal, the TikTok creator community will have access to sound clips from Sony Music's massive catalog of current hits, cutting edge new releases, emerging favourites, iconic classics and deep cuts from every genre of music for use in their TikTok content," the company said in a statement late on Monday.

TikTok and Sony Music will work together to support greater levels of TikTok user personalisation and creativity on the platform, and drive new and forward-looking opportunities for fan engagement with SME's artists and music.

"Short form video clips have developed into an exciting new part of the music ecosystem that contribute to the overall growth of music and the way fans experience it," said Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment.

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