AlphaVector launches KTM's premium bicycle range starting at Rs 30,000


City-based start-up AlphaVector on Thursday announced partnership with European bicycle maker KTM to launch the latter's premium bicycle range in the country.

With this partnership, AlphaVector launches and becomes the exclusive distributor of KTM bicycles in the Indian market, the company said in a statement.

Priced between Rs 30,000-10 lakh, the premium segment will expand AlphaVector's portfolio beyond the recently launched e-bicycle (Meraki) and existing mountain, all-terrain, hybrid, fat-tire bikes in the mass-premium segment, it added.

"Cycling in India has seen a paradigm shift and is evolving at a tremendous pace. The premium segment is witnessing traction with people adopting cycling as a lifestyle especially in the metro cities," said Sachin Chopra, co-founder and CEO of AlphaVector India Pvt Ltd.

"We are excited to bring KTM bicycles to India to cater to this growing demand and not just deliver unmatched quality and performance but also an exceptional buying and ownership experience," Chopra added.

The tie-up with KTM Bike Industries is in line with the company's vision to introduce millennials and Gen-Z to an active lifestyle, encouraging them to reclaim the outdoors, AlphaVector said.

"For 56 years, we bleed orange. KTM Bike Industries keep the highest standard of making bikes and never stop exploring. It's our pleasure to partner with AlphaVector to introduce our prime bike to Indian market," KTM Bike Industries Managing Directors Johanna Urkauf and Stefan Limbrunner said.

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