Instagram testing new 'Lite' version of the app in India for Android phones

 


Photo-sharing platform Instagram on Wednesday said it is testing 'Instagram Lite' app in India that occupies less space on Android phones and consumes lesser data, before it rolls out the offering globally.

Over the past many months, the Facebook-owned company has tested and rolled out a number of features in India first, including its short video offering - Reels.

"India is an important market for us and has been a testing ground for innovation... India was one of the first few countries where we tested Reels, and the first country where we launched the Reels tab...In order to expand the appeal of Instagram to users across the country, today we're announcing the test of Instagram Lite in India," Vishal Shah, VP of Product, Instagram at Facebook, said at the Facebook Fuel for India 2020 event.

He added that 'Instagram Lite' is less than two megabytes in size, and has been built to provide access and high quality experience to users in India, irrespective of the device, platform and network that they are on.

The experience on the new app is similar to the core Instagram app experience, though there are some features that are not currently supported such as Reels, Shopping and IGTV.

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