Samsung to unveil Galaxy S21 series at Galaxy Unpacked event on January 14

 

Samsung Electronics on Monday confirmed that new models of its flagship smartphone lineup will be unveiled next week as the South Korean tech giant tries to fend off challenges from Apple and Chinese brands.

Samsung's Galaxy S21 smartphone series will be introduced at the Galaxy Unpacked online event at 10 am (Eastern Standard Time) on January 14 under the theme of "Welcome to the Everyday Epic."

"Over the past year, mobile technology has taken center stage in everyday life as people are working remotely and spending more time at home," Samsung said in its invitation to the event.

"The accelerated transition to a mobile-first world brings with it the need for devices that can transform everyday life into an extraordinary experience."

Samsung, the world's largest smartphone vendor, has been holding the event every February to unveil its new smartphones for the first half of the year, but the company decided to introduce them early this time to better cope with challenging market situations.

Samsung has yet to confirm any specifications on its Galaxy S21 family, but industry sources said it will come with three models -- the S21 with a 6.2-inch display, S21 Plus with a 6.7-inch screen and S21 Ultra with a 6.8-inch panel.

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