Apple's ecosystem bet: Devices just an entry point to generate interest
Each year, a new iPhone launches, and the
prices are bumped up. The company adds or upgrades features and hardware. This
leads to a rise in the prices of the phone. So, something that was just Rs
40,000 a few years ago now costs almost twice that much. Moreover, most
companies are selling their flagship devices with top-of-the-line features and
best-in-class experience at that price point. So, why pay a premium for an
iPhone.
Until a few years ago, the price of an iPhone was correlated to
the ‘snob value’. The phone was and is still a premium product, and that’s why
most people buy it. But over the years, Apple has been successful in developing
an ecosystem. So, when you are paying double the price, Apple is not charging
you a premium on just the brand but to be part of an increasingly
interconnected ecosystem, one that supports seamless interaction between
devices.
The phone or the pad is an entry fee into the Apple ecosystem. If
you are trying to pair an Android tab with an iPhone or vice versa, there is no
simple way of doing it except putting everything on the drive and then
accessing it from either device. With Apple and iCloud, the connectivity is
better. Plus, you can start to toggle calls, messages and content between the
two devices. So, if you have bought an iPad or an iPhone, the next logical
choice becomes buying the other device.
In the case of the iPad now, Apple has played it smart by
introducing a new OS that is similar to iOS, but still a bit different. The tab
allows you more opportunity and real estate to work on things you start with a
phone.
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Apple is not unique in offering such
services. Samsung is doing the same, and most likely, you can replicate the
features with different Android devices. But what can be done with a litany of
apps on an Android — Samsung is smoother — flows much better within the Apple
ecosystem.
The Continuity umbrella is expanding to more services.
Besides the Handoff — Chrome offers this feature now with more
clicks – AirDrop (file transfer) and Instant Hotspot (sharing of data
connection), the company has enhanced its sidecar feature, which allows you to
transfer files and data seamlessly from one device to another. More so with the
new Monterey update for Mac PCs. The addition of a screen helps expand viewing
and collaboration with Apple devices.
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