Can star-studded Diwali show bring the sparkle back to cinema halls?

 

Akshay Kumar and Ranveer Singh’s Sooryavanshi has become the first big-budget Bollywood film to be released on the big screen since the coronavirus outbreak. Directed by Rohit Shetty, this action-drama was originally scheduled to arrive in cinema halls in March 2020. But it finally released on November 5th, a day after Diwali, after a delay of 19 months.The long wait, however, paid off for the makers of Sooryavanshi, as the movie released to a resounding response. It grossed Rs 50 crore in the two days of the Diwali weekend and is projected to garner Rs 125 crore in the first seven days. That will be enough for the producers to break even. The movie has also become the biggest opening for Akshay Kumar.The film has already recovered part of the cost by selling digital rights to Netflix and broadcasting rights to Zee Entertainment, apart from its music rights. According to industry estimates, these three rights have been sold for roughly Rs 200 crore.Meanwhile, Tamil superstar Rajinikanth’s Diwali release Annaathe is also breaking records.The film opened to negative reviews from critics but that has not stopped audiences from flocking to theatres to watch the superstar back in action. The film, which features a huge star cast, has collected Rs 50 crore in the first two days and is estimated to have already crossed Rs 100 crore in total earnings.The release of Hollywood film Eternals, the latest instalment in the Marvel Cinematic Universe, is adding variety to India’s big releases after Diwali.

 

The film experienced a strong weekend collection of about Rs 18 crore in India.But can this festival momentum sustain? Theatres are optimistic about more big releases, hoping they would put an end to their troubles. But some producers are still opting for direct OTT releases, leaving theatre owners displeased. In one such example, all five upcoming releases of Malayalam superstar Mohanlal are releasing on streaming platforms.

Read Complete Article


Comments

Post a Comment

Popular posts from this blog

Before Bahubali 2, makers to release Bahubali 1 again

Image
Rana Daggubati and Prabhas are overwhelmed with the response to the trailer of Bahubali 2 Director S S Rajamouli wants the audiences to revisit the world of "Bahubali" before the release of " Bahubali 2: The Conclusion" . Rajamouli today said they are planning to show the first part a week before the second edition hits theatres on April 28. "We are planning to release part one maybe one or two weeks before the release of part two in southern states so people can get back into the narrative," Rajamouli said at the trailer launch of the Hindi version here. Both Rana Daggubati and Prabhas are overwhelmed with the response to the trailer. "The fans are happy with it. It's overwhelming to be a part of the film," Rana said. The Tamil version of the trailer had leaked online hours before its official release and the makers called it "technical glitch". "This particular thing is neither due to leakage or pirac
Read more

Samsung rolls out 'Made in India' privacy app for Galaxy A71, Galaxy A51

Image
  Smartphone maker  Samsung  on Monday said it has rolled out privacy app AltZLife developed at its India R&D centre on select handsets in the country. The app allows users of the Galaxy A71 and Galaxy A51  smartphones  to quickly switch to privacy mode from normal mode by double-clicking the power button and also automatically save images and videos in private folders based on the usage pattern. "The AltZLife feature will be available to the existing as well as new users of Galaxy A71 and Galaxy A51 through a software update on August 10, 2020,"  Samsung  said in a statement. According to a research conducted by Samsung, 79 per cent of generation-Z (those born between mid-90s and early 2000s) users admit to having content such as images, applications and private chats on their  smartphones  that they do not want family or others to see. Samsung  India Senior Director (Mobile Business) Manu Sharma said the app helps eliminate the anxiety that consumers usuall
Read more

Truecaller version 12 with new features for Android users launched

Image
  Swedish caller identification app  Truecaller  on Thursday rolled out its latest version 12 with a new Video Caller ID feature addition, call recording for free users, and a redesigned user interface (UI). A total of five features have been announced as part of the  Truecaller  Version 12 update. " Truecaller  is a vital part of communication for over 22 crore Indians, for both their professional and personal needs. We are humbled by the level of trust people have shown in us but we are also driven by the goal of transforming communication," Rishit Jhunjhunwala, Chief Product Officer and Managing Director, Truecaller India said in a statement. Video Caller ID feature allows users to set a short video that plays automatically when they call friends and family. Users can choose from one of the built-in video templates or record their own video. Another feature is Call Announce. Once enabled, the new optional feature will speak the caller ID for incoming phone calls ou
Read more