Sony India starts advanced booking for home audio-video products



Consumer electronics major Sony India on Friday said it has started online advanced booking for home audio-video products, which will be delivered to customers after the lockdown is lifted.
The company has announced attractive offers on advanced online booking for smart TVs, cameras and home theatres, which will be delivered by Sony's retail channels as Sony Center and Sony Exclusive after the lockdown is lifted, it said in a statement.
Other industry players such as Samsung and LG have already started pre-booking for items like smart TVs and home appliances through their own digital platforms.
After 40 days of lockdown, certain business activities like opening of standalone stores and e-commerce delivery of non-essential items have been allowed in green and orange zones (locations with few or no COVID-19 cases).

With some relaxations being made in the third phase of the lockdown from May 4, these companies are now looking at a revival in demand.

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