Coming soon: Patanjali's 'swadeshi' jeans and 'snob value' apparel

Pathanjali.jpg
Ramdev-promoted Patanjali Ayurved Ltd plans to launch its ‘swadeshi' line of apparel, including denims, for men, women, and children by April next year, Live Mint reported on Thursday.

Citing Ramdev’s spokesperson SK Tijarawala, the report said that the company is targeting Rs 5,000 crore in sales for the first year.

The herbal medicine-to-packaged foods company plans to target various segments, Tijarawala told the financial daily. According to the report, there will be value-for-money apparel for budget buyers and clothes that will have "snob value". 

The product line will include woven clothes, knitwear, and machine-made apparel, including denims, the spokesperson said.
Citing Tijarawala, the report said that by April next year, customers will be able to buy Patanjali's clothes across 250 exclusive retail outlets. You will also be able to buy a pair of Ramdev's 'swadeshi' jeans at Kishore Biyani-led Future Group’s Big Bazaar outlets, among other apparel retail outlets, the report added. The company, according to what Tijarawala told the financial daily, may also look at reaching customers through outlets managed by the state-run Khadi and Village Industries Commission. Read More

Comments

Post a Comment

Popular posts from this blog

Infinix Smart 2 review: 'Value for money' smartphone with tall 18:9 screen

Image
Transsion Holdings, a Hong Kong-based smartphone company, is one of the top five leading mobile phone manufacturer in India, according to recent report by IDC. The company is known for Infinix, Tecno, itel and Spice branded smartphones. It operates in affordable entry level and midrange segment. Under its premium Infinix brand, the company recently launched the Infinix Smart 2 , an entry-level budget smartphone with 18:9 aspect ratio screen and a large 3,050 mAh battery. Priced at Rs 5,999 for the base model, the Infinix Smart 2 is a feature-rich proposition in entry-level budget smartphone segment. It is targeted to consumers moving from feature phones to smartphones. The Android-based smartphone features dualSIM slots and 4G VoLTE-capabilities. Interestingly, the phone comes in two RAM and storage configurations – 2GB/16GB and 3GB/32GB. The premium 3GB RAM variant is priced at Rs 6,999. In terms of design, the Infinix Smart 2 offers no-frill design with a removable plas...
Read more

Year in review: From OnePlus to Asus, best midrange flagship phones of 2019

Image
Best flagship smartphones 2019 : Affordable flagship smartphones are value-for-money products that offer top-notch specifications and features for a midrange price. In the past couple of years, this segment has been dominated by Chinese smartphone brand OnePlus. In 2019, however, other smartphone brands also got a toehold in this space with products that boasted specifications and features otherwise found only in premium smartphones. Here are top five affordable flagship smartphones (priced under Rs 40,000) that were launched in 2019: Asus ROG Phone II Asus ROG Phone 2Primarily a gaming-centric smartphone, the ROG Phone II from the stable of Taiwanese electronics maker Asus is an all-round smartphone offering the best of flagships at an affordable price. From an AMOLED screen with a high refresh rate to stereo speakers and high-capacity battery, this smartphone exceeds expectations and gives the best value for money in the midrange flagship segment. If there is any phone ...
Read more

OnePlus 8 review: Meaningful innovations elevate experience, justify price

Image
Smartphone makers now bring at least two models of each of their premium smartphones – one that maxes out on everything to show the maker’s innovation competence, and second that does not compromise on flagship specifications and features but cuts corners on some lesser features to keep the price low and reach the masses. The  OnePlus  8 belongs to the latter category of premium smartphones. A successor to the  OnePlus  7T, the  OnePlus  8 brings seasonal upgrades like Qualcomm’s flagship Snapdragon 865 system-on-chip, big-capacity battery, new design and a screen with a punch hole for front camera. However, the company has downgraded the rear camera set-up of the OnePlus 7T by taking away the 2x optical zoom telephoto sensor. So, where does the OnePlus 8 in 2020 with all its upgrades, and a downgrade? Let’s find out: Design The OnePlus 8 has a minimalistic design and premium build. It retains the glass-metal sandwich design of its ...
Read more