How inflation played spoilsport in box office record of 'Avengers: Endgame'
Marvel’s gambit to propel “ Avengers: Endgame ” to become the top-grossing movie of all time finally paid off. The studio re-released the final film in its “Avengers” series earlier this month with extra footage and a post-credit tribute in an effort to pass James Cameron’s 2009 film “Avatar” as the world box office record holder. As of July 21, “Avengers: Endgame” had collected US$2.79 billion in worldwide ticket sales, edging out “Avatar” by around $500,000. Marketing and bombast aside, however, the reality is “Endgame” isn’t even close to the real record-holder – nor is, for that matter, “Avatar.” The reason why gives me an excuse to offer a short lesson on inflation. Why adjust for inflation Prices from year to year cannot be directly compared with one another because the cost to buy things changes dramatically over time. For example, in nominal terms, it costs more today to buy movie tickets, popcorn and soda and get to the theater than it did in the past, while it cos...
