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WhatsApp  on Saturday said it is launching its 'It's Between You' brand campaign in the country showcasing stories about how Indians are using the Facebook-owned platform to communicate in a secure manner. WhatsApp  collaborated with Bollywood director Gauri Shinde along with BBDO India to create two 60-second ads that highlight how its features like texts, video calls or even a voice message (which is end-to-end encrypted) help replicate in-person conversations, it said in a statement. With over 400 million users, India is among the biggest markets for  WhatsApp. "The campaign narrates real stories about how Indians communicate daily on WhatsApp with their closest relationships ...When privacy is deeply felt, relationships feel more intimate and real..." Read Complete Article

With Holi -the festival of colours coming up -- everyone is busy buying colours, 'pichkaris', and balloons but with increasing environment pollution and severe allergic reactions to synthetic colours, there is a growing awareness among people to opt for organic variants. "In an approximately Rs 4,500-crore unorganised Holi colour market, the share of the organic variety is miniscule, but growing," said Madhumita Puri, Founder and Executive Director of Avacayam Naturals, a Delhi-based manufacturer of organic colours. The adverse effects of synthetic colours was observed in a study titled 'The Holi Dermatoses', published in the Indian Journal of Dermatology. It found a spate in skin diseases following the spring festival in India. In the study conducted on 42 patients in Kolkata, 11 patients suffered due to activities related to preparation of colors and 12 reported aggravation of pre-existing dermatoses. Nearly 60 per cent patients reported i...

To create awareness about the negative impact of PUBG on gamers, Amar and Ashish Vitthal, twin brothers from Sion Koliwada, have built an effigy of the mobile game which they plan to burn today on the occasion of 'Holika Dahan'. Speaking to ANI, Ashish said: "It ( PUBG ) must be banned. Parents tell us children play PUBG all day. They appreciate us for the concept." Amar added, "People are turning violent by playing PUBG, children are not focussing on studies. So we came up with this concept. Earlier we had created awareness about noise pollution, demonetisation etc. We will burn this effigy during 'Holika Dahan'. We want to spread a social message." This comes over a month after an 18-year -old boy allegedly committed suicide by hanging himself after he had an argument with his family members over buying a new mobile phone for playing PUBG. In February this year, Delhi Commission for Protection of Child Rights (DCPCR) had said po...

Agoda, one of the world's fastest growing online travel agents (OTA), shares some top tips and destinations to help you enjoy Holi, the traditional Hindu Festival of Colors . Historically marking the arrival of spring, Holi has evolved as a celebration of love, fertility, friendship and youth. It's an opportunity for people to get together with friends and loved ones to have good old-fashioned fun. Central to the celebration is an afternoon devoted to playing with water, covering each other in colored powders known as gulal, and indulging in sweet treats -- a day that children (and adults) look forward to all year. Holi takes place from 20-21 March 2019, though dates may vary in different countries. If Holi sounds like something you'd enjoy, here are some destinations to consider and tips to help you have a great time: 1.Go all out with a celebration in Goa, India India and Nepal are great destinations to get the true taste of this beloved festival. Head t...

President Ram Nath Kovind would be the chief guest at the 25th Maha Shivratri celebrations at Isha Yoga Centre here on March 4 . Kovind, along with Isha Foundation founder Sadhguru Jaggi Vasudev , would also pay tribute to the martyrs of Pulwama by planting saplings at the Isha Yoga Centre, a release from the centre said Thursday. The President would visit the 'Dhyana Linga', the 'Linga Bhairavi Devi' as well as the 'Suryakund', a energised water body that can enhance one's receptivity, before proceeding to Adiyogi where the Maha Shivratri event would unfold, it said. The silver jubilee celebration is expected to be bigger and grander than ever with several well-known artistes performing through the night on Shivaratri. Musical performances by Amit Trivedi, Hariharan, Karthik and other popular artistes, including drummers from Azerbaijan, classical dance performances, folk art and culture and meditation sessions would be part of the night...