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Strengthening its online to offline (O2O) strategy to push sales amid the  coronavirus  pandemic,  Samsung  has expanded its partnership with Benow to sell its consumer electronics. The South Korean electronics initially partnered with the digital payments platform to sell its Galaxy smartphones -- Benow digital platform allows consumers to buy online from neighbourhood stores. Now, besides smartphones, customers would be able to buy  Samsung  products like televisions, refrigerators, air conditioners, etc. "The current O2O model that we rolled out last month has been truly successful. We are now extending O2O to new platforms with our partnership with Benow,"  Samsung  India Senior Vice President, Consumer Electronics Business Raju Pullan said. ALSO READ:  Samsung unveils mid-range Exynos 880 chip with integrated 5G modem, AI "It will allow local retailers sell Samsung consumer electronics products online and go completely...

Samsung  on Monday announced pre-booking offers on electronic products for people who want to purchase televisions and digital appliances after a lockdown to contain the  coronavirus  is eased. The South Korean electronics maker is taking orders online on  Samsung  Shop and seeks to get them express delivered from the  Samsung  Authorized Retailer as soon as deliveries are permitted. The offer applies to Samsung consumer electronics products -- televisions, refrigerators, air conditioners, washing machines and smart ovens. The company in a statement said, “As a precaution against the spread of the pandemic, Samsung has made arrangements across its retail and distribution channel, to help consumers to pre-book the products, without having to step out of their homes.” Consumers pre-booking on Samsung Shop will get 15 per cent cashback when paying with HDFC cards. There is an options to choose no interest equated monthly instalments (no...