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OnePlus  Nord is the official name of OnePlus’ upcoming affordable smartphone. The smartphone would mark the Chinese smartphone maker’s return to midrange segment, and India and Europe would be the first countries to get it.  OnePlus  said that the Nord product line follows the company's new global business strategy, which includes introducing new products at more affordable price segments. The new product line is touted to have been designed on the basis of the feedback that  OnePlus  received from its user’s community, who have shown a strong desire for a more affordable smartphone that incorporates OnePlus' flagship-level product and user experience standards. "Launching the OnePlus Nord product line marks the beginning of an exciting new chapter for OnePlus. The 'Never Settle' spirit is centered around sharing the best technology and products with the world, but it is also about challenging ourselves and going beyond our comfort zone," P...

OnePlus  is set to start making affordable  smartphones  once again. In recent years, the Chinese smartphone maker gradually shifted base to premium segment, leaving the midrange segment it once made mainstream in price conscious Indian smartphone market open for others. Now, the company is set to make cheaper  OnePlus  smartphones, which would launch in India and Europe in July. The upcoming phone will be a part of company’s new smartphone series, which will coexist with company’s premium smartphone line-up. The company has not officially named the series or the first product. It has neither revealed the exact India launch date plans. However, it has started a new Instagram account for the upcoming series with the name OnePlusLiteZThing, which hints at the possible naming nomenclature. While the technology enthusiasts are calling the upcoming phone the  OnePlus  Z and OnePlus Nord, there is nothing official and we might get to hear about the...