Latest News

Local language social media platform  ShareChat  is engaging with hyperlocal brands, as well as helping established brands reach a wider audience through local language focused  advertising  campaigns, as its monetisation strategy takes hold. And at a time when brands are struggling to keep customers engaged in a meaningful manner, they find that focusing on local concerns and speaking in local tongues could help bridge the gaps. “We have been witnessing a healthy growth since we opened our platform for brand integrations,” said Sunil Kamath, chief business officer,  ShareChat.  “Our regional strength in Tier 2, 3 and 4 cities, coupled with our unique UGC (user generated content) proposition for brands, is opening new marketing avenues for marketers who want to connect with regional first audiences.” Much like what video-sharing app  TikTok  has done,  ShareChat  and several others are mining the large, mobile-first ma...

Although Tinder is a platform facilitating casual dating, some of the app's nearly 50 million users around the world are employing it for multilevel marketing, political campaigning, and promoting local gigs, a new study says. The study, published in the journal The Information Society, found that Tinder's off-label use -- a term borrowed from pharmacology describing when people use a product for something other than what the package says -- appropriates its infrastructure, and sociocultural meanings. "When people encounter a new technology, whether it's a hammer or a computer, they use it in ways that fit their needs and lifestyle," said study co-author Stefanie Duguay from Concordia University. "However, once you buy a hammer, it doesn't undergo regular updates or develop new features -- apps do. They come with their own marketing, vision for use and sets of features, which they regularly update and often change in response to user ...

After creating an immense buzz with the trailer of the forthcoming movie ' Malang ', the makers of the film on Thursday dropped the much-anticipated title track of the romantic-action thriller. The lead actor of the flick, Aditya Roy Kapur, hopped on to Instagram to share the news of the title track release among his followers and posted a poster with a caption that read, "Get ready to fall in love and unleash the madness within you with #MalangTitleTrack Song out now: Link in bio! #Malang." Unlike the trailer which gave a powerful action-packed sight to the movie, the title track has fallen to a rather soothing spot, both with the song as well as the video. Clocking in at two-minutes and fifty-nine seconds, the video is a finely flavored mixture of the chemistry between the lead actors Aditya and Disha and the blossoming romance of the two in Goa. The title track has both sides of the coin, it is the lovely bond brewing between the two, but g...

Business Standard : Your personal data may be up for sale on Dark Web for as low as Rs 3,500 that includes stolen social media accounts, banking details and credit card information from sites like Uber as well as gaming and porn websites, a new research has warned. According to cyber security firm Kaspersky Lab that investigated Dark We b markets to find out how much personal data is worth, cyber criminals can sell someone's complete digital life for less than $50 (nearly Rs 3,500). "This can include data from stolen social media accounts , banking details , remote access to servers or desktops, and even data from popular services like Uber, Netflix, and Spotify, as well as gaming websites, dating apps, and porn websites which might store credit card information." The Dark Web, also referred to as the Dark Net, is an encrypted portion of the internet that is not indexed by search engines. The Kaspersky researchers found that the price paid for a single h...