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Baba Ramdev’s Patanjali Ayurved has reportedlymoved the Delhi High Court against 13 exporters, accusing them of repackaging its products for exports illegally. Economics Times, quoting a person familiar with the case reported that 13 exporters were allegedly buying items that the company sells only in India and repackaging them for export to Middle East, Canada and Australia. The exporters repack the items as though they have clearance from the FDA in respective foreign markets, which is not only illegal but also unethical, ET reported. According to the report, the Delhi High Court would hear Patanjali's case on Wednesday. For a company that started as a small pharmacy in 1997, Patanjali has launched more than two dozen mainstream FMCG products — from toothpaste, shampoos and other personal care products to modern convenience foods such as cornflakes and instant noodles. Annual sales have doubled every year since 2013 to touch Rs 10,500 crore.

In this age of digital disruption , one would have least expected a yoga guru with no formal education to shake the roots of established FMGC majors using a brick & mortar model, forcing them to rethink on their strategies. It’s intriguing as to how Patanjali managed to achieve so much in such a short time, basically the last 5 years. Among brand sagas, the one, which is firmly etched in the annals of marketing is Nirma which took on Hindustan Lever in the 1980s displacing the multinational to become the largest in the detergents space. The simple explanation for such phenomenal success would be to be in the “Right Place at the Right Time” with a flawless strategy executed well. However, if it was so simple, we would have had hordes of such stories. With Ramdev, it was a well-planned strategy built brick by brick over nearly two decades with an ability to manoeuvre oneself to be in the right place sprinkled with loads of good fortune of getting the timing right which helped hi...

Yoga guru Ramdev on Sunday said his consumer products company is in the process of acquiring land in Jammu and Kashmir to set up a unit there and would also offer jobs to youth in the state. Speaking on terrorism in the country, Ramdev said, "Any one who masters the art of Yoga can never become a terrorist". Not a single person who mastered Yoga ever became a terrorist in history". Replying to questions on violence in the Kashmir Valley, he said children should be taught good things about all religions as it will bring harmony among religions. "I believe Yoga can cure the thought process of those creating menace in the valley," he said while speaking at the the India TV conclave. Ramdev said Patanjali is in the process of acquiring 150 acres of land in Jammu and Kashmir, and would be offering jobs to Kashmiri youth. He also called for boycott of Chinese goods, saying that India is ready to counter China on every front. "Even th...