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Local language social media platform  ShareChat  is engaging with hyperlocal brands, as well as helping established brands reach a wider audience through local language focused  advertising  campaigns, as its monetisation strategy takes hold. And at a time when brands are struggling to keep customers engaged in a meaningful manner, they find that focusing on local concerns and speaking in local tongues could help bridge the gaps. “We have been witnessing a healthy growth since we opened our platform for brand integrations,” said Sunil Kamath, chief business officer,  ShareChat.  “Our regional strength in Tier 2, 3 and 4 cities, coupled with our unique UGC (user generated content) proposition for brands, is opening new marketing avenues for marketers who want to connect with regional first audiences.” Much like what video-sharing app  TikTok  has done,  ShareChat  and several others are mining the large, mobile-first ma...

Future Generali India Insurance Co (GFII) on Thursday said it has started delivering policies to customers through social networking platform WhatsApp for an instant and convenient service. The company said it is the first general insurer to launch this service via WhatsApp. This is an instant and an additional delivery option adopted by FGII to enhance convenience and ease of its customers, it said in a statement. "WhatsApp has wide acceptability and has grown to become a preferred mode of communication. It is convenient for the customer as he/she gets instant access to the policy document. It is one such app that everyone knows how to use, be it a senior citizen, working professional or a young adult, both in rural and urban areas," said KG Krishnamoorthy Rao, MD and CEO, Future Generali India Insurance Co Ltd in the statement. Rao said use of instant messaging service like WhatsApp has the potential to reshape the insurance industry with the increased lev...

Here are some of the details of Amazon -Future Retail deal as reported by FactorDaily.com : 1. Future Retail's valuation: The deal values Kishore Biyani's Future Retail, the company that owns brick-and-mortar retail outlets like Big Bazaar and Easy Day, at about $6 billion (Rs 40,872 crore). 2. Deal value: Amazon may spend around $500-$600 million to acquire a 10 per cent stake in Future Retail, whose market cap is around $4 billion. 3. Coping up with the competition: After Walmart's backdoor entry into India's e-retail sector through Flipkart, competition is expected to get fierce in the country's e-retail space. To expand its base in the Indian consumer market, Amazon is looking to enhance its business profile through the offline retail channel. 4. Amazon in India: According to a Citi Research report, Indian e-commerce sector is expected to be worth $202 billion in the next 10 years. Amazon is expected to be a major part of this growth, with a ...

In the retail war between Walmart and Amazon in India , it is the Jeff Bezos-led technology giant’s turn to make a move. According to sources, the global e-commerce giant has started preliminary discussions with Indian supermarket, hypermarket and retail companies to buy a stake in any one of these firms. While the talks are still at a preliminary stage, sources said major retail players had held discussions with Amazon. Recently, after the announcement of the Flipkart-Walmart deal, the Future Group’s founder, Kishore Biyani, had indicated he was ready to sell a stake to the strongest global retailer. Sources said Biyani had held discussions with Amazon and Walmart. Some of the regional hypermarket and supermarket players have also had held discussions with Amazon. Sources said these discussions were not a reaction to Walmart buying 77 per cent of Flipkart for $16 billion, as Amazon has had offline plans for a long time. “Just like in the United States, it wants to expa...