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WhatsApp  on Saturday said it is launching its 'It's Between You' brand campaign in the country showcasing stories about how Indians are using the Facebook-owned platform to communicate in a secure manner. WhatsApp  collaborated with Bollywood director Gauri Shinde along with BBDO India to create two 60-second ads that highlight how its features like texts, video calls or even a voice message (which is end-to-end encrypted) help replicate in-person conversations, it said in a statement. With over 400 million users, India is among the biggest markets for  WhatsApp. "The campaign narrates real stories about how Indians communicate daily on WhatsApp with their closest relationships ...When privacy is deeply felt, relationships feel more intimate and real..." Read Complete Article

Earlier this year, cricketer Sourav Ganguly joined LinkedIn as an influencer, following peers such as Sachin Tendulkar, who had taken the step last year. Ganguly and Tendulkar though were not the only ones to go down that road. Prime Minister Narendra Modi, industrialists Bill Gates and Richard Branson, Bollywood actor Priyanka Chopra and Canadian PM Justin Trudeau are some names, who are part of the LinkedIn influencers club. While brands and endorsers have enjoyed a fruitful relationship for most part, a new trend of seeking multiple voices is growing. Instead of one endorser, ... Readmore