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Apple  Inc on Monday said it will switch to its own chips for its Mac computers, ending a nearly 15-year reliance on Intel Corp to supply processors for its flagship laptops and desktop. Apple  Chief Executive Tim Cook said it marked the beginning of a major new era for a product line powered the company's rise in the 1980s and its resurgence in the late 1990s. "Silicon is at the heart of our hardware," Cook said during a virtual keynote address recorded at the company's Cupertino, California headquarters for its annual developer conference. "Having a world class silicon design team is a game changer." The silicon switch brings the Mac into line with the company's iPhone and iPads, which already use  Apple  designed chips. The  news  came at Apple's Worldwide Developer Conference. The conference has gained new prominence since paid services sold through the App Store have become central to the company's revenue growth a...

Apple   has quietly raised the price by double for upgrading the RAM on its entry-level 13-inch MacBook Pro. In US, customers will now have to pay $200 to get a RAM upgrade to 16GB RAM from 8GB RAM that comes standard with the MacBook Pro. Previously, such RAM upgrade used to cost $100. In the European Union countries the price hike is from 125 euros to 250 euros, and in the UK it has moved to 200 pounds from 100 pounds. There are no such price hike reports coming from India, but the revision in RAM upgrade price might soon be seen in India, too. ALSO READ:  Apple MacBook Pro 13-inch gets Magic Keyboard, Intel 10th-gen SoC, and more Earlier this month,  Apple  updated 13-inch MacBook Pro with the new Magic Keyboard that comes with physical Escape key, along with Touch Bar and Touch ID along with doubling the standard storage for enhanced performance. Read Complete Article

Cupertino-based tech giant  Apple  is reportedly launching a new 13-inch MacBook Pro next month with the codename J223. According to a noted  Apple  leaker Jon Prosser,  Apple  will bring out a refreshed 13-inch MacBook Pro "next month". The current 13-inch MacBook Pro still uses butterfly keyboards that can suffer from issues such as sticky or unresponsive keys after prolonged use, which prompted Apple to initiate a free repair program worldwide in 2018. ALSO READ:  Apple unveils 2020-edition of iPad Pro and MacBook Air: Price, specs, more Apart from the keyboard, the new 13-inch MacBook Pro is expected to get an upgraded processor in the form of one of Intel's 10th-generation Ice Lake chips, built using a 10-nanometer architecture. Last month, analyst Ming-Chi Kuo proposed there would be a replacement of the 13-inch MacBook Pro by one sporting a 14.1-inch Mini LED display. Read Complete Artical

Business Standard : Apple Inc said on Friday it had found some issues affecting some of its iPhone X and 13-inch MacBook pro products and said the company would fix them free of charge. The repair offers are the latest in a string of product quality problems over the past year even as Apple has raised prices for most of its laptops, tablets and phones to new heights. Its top-end iPhones now sell for as much as $1,449 and its best iPad goes for as much as $1,899. Apple said displays on iPhone X, which came out in 2017 with a starting price of $999, may experience touch issues due to a component failure, adding it would replace those parts for free. The company said it only affects the original iPhone X, which has been superseded by the iPhone XS and XR released this autumn. The screens on affected phones may not respond correctly to touch or it could react even without being touched, the Cupertino, California-based company said. For the 13-inch MacBook Pro compute...