How ShareChat is helping local brands with language-focused advertising
Local language social media platform ShareChat is engaging with hyperlocal brands, as well as helping established brands reach a wider audience through local language focused advertising campaigns, as its monetisation strategy takes hold. And at a time when brands are struggling to keep customers engaged in a meaningful manner, they find that focusing on local concerns and speaking in local tongues could help bridge the gaps. “We have been witnessing a healthy growth since we opened our platform for brand integrations,” said Sunil Kamath, chief business officer, ShareChat. “Our regional strength in Tier 2, 3 and 4 cities, coupled with our unique UGC (user generated content) proposition for brands, is opening new marketing avenues for marketers who want to connect with regional first audiences.” Much like what video-sharing app TikTok has done, ShareChat and several others are mining the large, mobile-first ma...