New Year disruption plan: Now, Reliance Jio moves to broadband, TV space

After its success in mobile telephony, Reliance Jio is preparing to disrupt the market once again. This time in the fixed broadband and television (TV) space.

The Mukesh Ambani-led company will launch high-speed fibre to the home (FTTH) broadband in more than 30 cities early next year, to offer TV as well as internet to subscribers, it is learnt.

Jio has mapped out a plan to address over 100 million TV households across these cities, including Tier II and III, by ensuring dense fibre presence for last-mile connectivity to homes. In the first phase itself, at least 50 million households will be offered the service, according to sources in the know.

Jio has already spread out over 300,000 kilometres of optic fibre (half of which is through a long-term contract with Anil Ambani’s Reliance Communications).

In fact, Reliance Industries Chairman Mukesh Ambani, in his annual general meeting speech this year, indicated that Jio was on track to offer high-speed broadband services. The infrastructure was in place and it would be the next big monetisation opportunity for the company, he had said.

Jio is expected to woo customers with premium offers such as ultra-high speed of up to 1 gigabit per second. The set-top box, as part of the package, will be a home entertainment hub – offering TV channels, high-end gaming, video on demand, among others.