Instagram does a YouTube, launches IGTV app for hour-long vertical videos

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Aiming to take on Google-owned YouTube, popular photo-sharing platform Instagram announced it would allow users to upload videos up to one hour in length, up from the previous one-minute limit, adding that it has hit the milestone of one billion users worldwide.

"We launched IGTV (a button inside the Instagram home screen, as well as a standalone app) at an event featuring many of the Instagram creators who'll make it great," the company wrote in a blog post late on Wednesday.

Not just celebrities, IGTV will let all users be a creator and let them upload vertical videos through Instagram's app or the web.


"It is a new app for watching long-form, vertical video from your favourite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit. While there's a standalone IGTV app, you'll also be able to watch from within the Instagram app so the entire community of one billion can use it," the company added.

Notably, the longer-form, vertical video service -- which will work as a bolt-on feature to Instagram as well as having a standalone app of its own -- is very important to parent company Facebook.

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