Future Generali India Insurance starts delivering policies via WhatsApp

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Future Generali India Insurance Co (GFII) on Thursday said it has started delivering policies to customers through social networking platform WhatsApp for an instant and convenient service.
The company said it is the first general insurer to launch this service via WhatsApp.
This is an instant and an additional delivery option adopted by FGII to enhance convenience and ease of its customers, it said in a statement.

"WhatsApp has wide acceptability and has grown to become a preferred mode of communication. It is convenient for the customer as he/she gets instant access to the policy document. It is one such app that everyone knows how to use, be it a senior citizen, working professional or a young adult, both in rural and urban areas," said KG Krishnamoorthy Rao, MD and CEO, Future Generali India Insurance Co Ltd in the statement.

Rao said use of instant messaging service like WhatsApp has the potential to reshape the insurance industry with the increased level of customer engagements.

"For FGII, technology-driven efficient customer service is of prime importance and we are proud to be the first insurer to launch this service," Rao added.

Customers who purchase or renew policies with FGII will now receive an instant message on WhatsApp with the confirmation text along with an email apart from physical policy document.

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