Patanjali's packet milk to cost lower than rival brands by Rs 2 a litre

Ramdev co-founded Patanjali Ayurved on Thursday signalled it had no intent to go slow in consumer goods, launching a slew of products amid sluggish annual sales. In 2017-18 (FY18), Patanjali’s top line grew only 13.6 per cent to Rs 120 billion versus an 88 per cent compounded annual growth rate it saw between FY12 and FY17.

On Thursday, the firm forayed into dairy (including cow’s milk, curd, cheese, and butter), packaged water (called Divya Jal) and frozen vegetables (including peas, sweet corn, and potatoes), besides entering segments such as solar panels, and cattle feed. Patanjali also indicated that it was working on a plan of action in textiles and apparels, categories. “We are aiming to have a business of Rs 10 billion next financial year in dairy. This year, we will have a turnover of Rs 5 billion,” Ramdev said at a press meet at the Talkatora Stadium in the capital.

ALSO READ: Why Patanjali Ayurved is faltering

Patanjali already gets Rs 15 billion annually from cow’s ghee, launched a few years ago. The Rs 10 billion figure (in dairy) will be in addition to ghee sales, company executives said.

Priced at Rs 40 a litre, Patanjali’s packet milk (launched now) will be lower than competitor brands by Rs 2 (a litre), forcing rivals to take guard. Read Complete Article