Social media may be future of entertainment: Should it be regulated?

Until 2010, the pathway to success in the screen industry depended on convincing broadcasters and film producers to give to you airtime or production resources. These days, all you need is an internet connection and a laptop or smartphone.

A new creative industry has been born in the last decade called “social media entertainment”. It’s peopled by young entertainers and activists who you may never have heard of: Hank Green, Casey Neistadt, PewDiePie and Tyler Oakley.

These creators started out as amateurs, but have evolved into media professionals who make money from the content they publish on social media platforms. They are incubating their own media brands, building global fan communities, and enhancing Australia’s profile among young people around the world.

The Australian government is currently conducting separate inquiries into the future of film and television content in this country, and the market effects of digital platforms. Any decisions we make in these domains could affect social media entertainment, so it’s critically important we understand the industry lest we inadvertently strangle it as it’s just getting started.

The Australian market is growing

Social media entertainment emerged soon after Google acquired YouTube in 2006 – around the same time as the launch of Twitter, and their counterparts in China, Youku and Weibo.
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