After FB, Netflix, more US tech giants turn to India for new apps release
India
is emerging as the testing and acquisition playground for global
consumer technology
companies,
especially the so-called FAANGs, according to a veteran internet
analyst.
RBC
Capital Markets’ Mark Mahaney, who calls himself Wall Street’s
“oldest internet analyst” after covering the sector for more than
two decades, said India is now more popular than markets like China
because it has the same growth dynamics but with fewer regulations.
As
one of the largest economies and most populous countries in the
world, India has turned into a testing ground for companies such as
Facebook Inc., which has used it to beta-test a payments feature for
WhatsApp. Netflix Inc. rolled out a mobile plan in India at 199
rupees ($2.80), much cheaper than what it charges for a basic plan
elsewhere, and has created original content to capture more market
share.
“India
does have regulations but it doesn’t seem to be as protectionist as
China,” said Mahaney. India has been considering a new law that
would require personal data to be stored locally, which could impair
the operations of the Internet giants but Mahaney remains confident
they can still penetrate the market. Readmore
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