Apple, Samsung in close competition for title of top smartphone seller
While
2019 started off with expectations of Huawei Technologies challenging
Samsung
Electronics for the title of world’s most prolific smartphone
vendor, it’s the more familiar foe of Apple
that’s now threatening the South Korean titan’s throne.
Industry
trackers on Thursday released estimates that show the iPhone maker
close to matching or surpassing its Korean rival in shipments during
the pivotal holiday quarter. Strategy Analytics put Apple’s iPhone
shipments for the fourth quarter at 70.7 million, slightly ahead of
Samsung’s 68.8 million. Canalys gauged the US firm had moved 78
million, surpassing the Asian brand’s 71 million. And researchers
at IHS Markit have the positions flipped —with Samsung at 70.7
million and Apple at 67.7 million.
Research
firms are forced to estimate because Apple stopped providing its own
iPhone figures a year ago, while Samsung gives a total number that
includes smartphones and feature phones. The consensus, however, is
that there’s essentially no longer any daylight between the two
dominant brands in mobile phones.
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