OnePlus to unveil India-centric, affordable smart television on July 2
OnePlus is set to unveil its second-generation smart
television on July 2. Touted to offer premium smart TV experience at accessible
price, the India-centric launch announcement was made by company’s CEO and
co-founder Pete Lau on Twitter.
“It's
official. We're making our premium smart TV experience more accessible to our
Indian community. #SmarterTV” wrote Lau in a tweet.
In retrospective, OnePlus forayed in to the smart television category with the launch
of premium QLED smart televisions. Based on Google Android platform, the first
breed of OnePlus smart TV had customised user interface for improved user
experience. It also featured voice-enabled remote control with support for
Alexa and Google Assistant. Though polished, capable and competitively priced,
the OnePlus TV did not do well in India as it was launched on the expensive
side of the spectrum.
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