Global app spending grew 35% to hit $407 million on Christmas: Report
Consumers around the globe spent an estimated $407.6 million
across Apple's App Store and Google Play on
Christmas, a year-over-year growth of nearly 35 per cent per cent from
approximately $303 million in 2019, according to a new report by data analytics
firm Sensor Tower.
Between the two platforms, Apple's App Store captured the bulk of
the spending at $278.6 million, while Google Play saw $129
million in revenue, said the report.
This is in line with the massive growth in worldwide spending on
mobile apps and games in 2020 which passed $100 billion in a single year for
the first time ever in November.
The majority of the holiday spending was on mobile games, which
climbed 27 per cent from $232.4 million on Christmas 2019 to $295.6 million
this year, said the report.
Tencent's Honor of Kings was the category leader with
approximately $10.7 million in consumer spending, up 205.7 per cent
year-over-year from $3.5 million on the same day in 2019.
Consumers spent $112 million on non-game apps this Christmas, up
59 per cent from $70.5 million in the previous year, Stephanie Chan, Mobile
Insights Strategist at Sensor Tower, wrote in a blog post.
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