Exposure in global market taking India's film business to next level: Telugu star Ram Charan

Telugu film star Ram Charan believes that the constantly growing global market for Indian cinema is contributing to not just a great deal of business and improving the production value of movies in every region of the country but is also helping Indian talent to cross over.

In an interview to IANS, the actor said: "If I only look at our south Indian community, people have settled abroad in Gulf countries, the US and other places for a generation. So, our films are getting released there. Now that the world has become a global village, the constantly growing global market of Indian cinema is not only giving us great business but also pushing us to improve production value of our films.

"Such exposure to the global market is not only taking our film business to the next level but our actors are also getting the opportunity to do more collaborative work with global makers. See, what happened to 'Baahubali', and now Dhanush is doing a crossover (international) film."

Ram's own Telugu film "Rangasthalam" has managed to mint Rs 200 crore and beyond at the box office.

"It is great to receive such numbers at the box office for a regional film because it is a sign that people are still interested to take out some time to go to the theatre and watch a film if the content is good.

"Having said that, I think all of our responsibility is not to get carried away by the achieved success... and rather start afresh. We tend to go by formula or repeat if we get success in one film. That is not how we can grow as storytellers. So I would rather try new things and experiment and attempt to make it work commercially as well," he said.