Walmart, Amazon are turning small Indian firms into global entrepreneurs

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Indo Count Industries, a lesser known textiles manufacturer in India, is one of the fastest growing suppliers of home textiles in the US and Europea. The company has entered 49 foreign markets and aims to be a global leader.

For Mumbai-based Indo Count, global retail monolith Walmart offered the gateway. A partnership with Walmart’s home brand ‘Canopy’ over a decade ago helped the Indian textiles maker expand globally.

Being a Walmart supplier has elavated its position to a trusted supplier in the marketplace and has also allowed the company to invest smartly to increase its market share globally.

Indo Count Industries is not a case study in isolation. Hordes of home-grown Indian manufacturers and sellers are profiting incessantly from the business models and facilitation offered by India focused multinationals like Walmart and Amazon. Walmart with its sourcing model and Amazon by offering a ‘Global Selling Programme’, are raising the aspirational bar for small Indian businesses, elevating them to earn the coveted tag of ‘global entrepreneurs’.

Building on its global sourcing model, Walmart has set up a global sourcing centre in Bengaluru. The centre sources an array of India made products- textiles, apparel, pharmaceuticals and handicrafts for catering to 14 international markets. Read Complete Article

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