Facebook takes on YouTube, set to launch licensed music videos next month
In an ambitious bid to take on Google-owned YouTube, Facebook is readying
itself to launch officially-licensed music videos for
artists on its platform in the US next month.
In
an email sent to Facebook Page
owners linked to artists, the social network informed that they will need to
toggle on a new setting to add their music videos to their
page ahead of an August 1 deadline, TechCrunch reported on Wednesday.
Facebook would
automatically create a page of their videos titled '(Artist Name) Official
Music' if there is no action from the artists.
Artists
will not need to manually upload their videos or links.
Facebook
will control this page, accessible via Facebook Watch and "a new music video
destination" on the platform.
By
enabling the new setting, "artists are giving Facebook permission to add
music videos to their Page," where they can be seen by their fans under a
Videos tab.
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