Facebook takes on YouTube, set to launch licensed music videos next month



In an ambitious bid to take on Google-owned YouTube, Facebook is readying itself to launch officially-licensed music videos for artists on its platform in the US next month.

In an email sent to Facebook Page owners linked to artists, the social network informed that they will need to toggle on a new setting to add their music videos to their page ahead of an August 1 deadline, TechCrunch reported on Wednesday.

Facebook would automatically create a page of their videos titled '(Artist Name) Official Music' if there is no action from the artists.

Artists will not need to manually upload their videos or links.

Facebook will control this page, accessible via Facebook Watch and "a new music video destination" on the platform.

By enabling the new setting, "artists are giving Facebook permission to add music videos to their Page," where they can be seen by their fans under a Videos tab.

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