Reliance Industries looks to storm entry-level 4G, 5G smartphone market
Four years ago, disbelief rippled through the audience at
Reliance’s annual general meeting when Mukesh Ambani said he
was launching 4G Volte smartphones under
Reliance’s own brand name Lyf at an unbeatable price of Rs 2,999 when the
average 4G smartphone at that time cost Rs 4000.
On
Tuesday, during the company’s first pandemic-forced virtual annual general
meeting, Ambani outlined another vision to disrupt the mobile device market
again.
The company, with its new partner Google, will build entry level 4G and 5G smartphones at the
fraction of the existing cost based on optimisations to the Android operating
system and the Playstore.
If
successful, the move could pose serious challenges to competing mobile
companies, especially Vodafone-Idea. A large chunk of its customers are still
on 2G and 3G. Bharti too will be affected, not to mention BSNL, which does even
have a 4G service live, leave alone a phone.
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