One million smart speakers worth Rs 463.4 cr shipped in India in 2020
The smart speaker shipments crossed 10 lakh for the first time in
India in 2020, generating Rs 463.4 crore ($63.6 million) in sales last year, a
new report said on Wednesday.
Amazon led the segment both in value and volume market shares (80
per cent market share) while Google managed 11 per cent market share by volume
in 2020.
The new entrant Xiaomi was at the second spot by market value
share (10 per cent) and third by volume (8 per cent share).
Apple made a good start in this category in 2020 as its Homepod
and Homepod Mini smart speakers started
selling in India from October.
Within just one quarter of shipments, Apple's share was 2 per cent
in overall units. Over 84 per cent of Apple smart speaker shipments were of
Homepod Mini model.
"The market is unfolding in India as a result of which we
will see many more players foraying into this category in next two years,
leading to it peak framentation. Thereafter, consolidation will start, leaving
behind the serious players alone," said Faisal Kawoosa, Founder and Chief
Analyst, techARC.
Nearly 40 per cent of smart speakers were shipped
in the festive quarter (Q4) alone.
Among the best-selling top five smart speakers, Amazon Echo
devices featured at No 1, 2 and 5 ranks. Google managed the third position
while Xiaomi's smart speaker also featured in the top five sellers for 2020.
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