TikTok rival Snapchat Spotlight crosses 100 mn monthly users in January
Popular social media app Snapchat that
launched in-app Spotlight in November last year to take on Chinese short-video
making app Tiktok, has seen the platform growing to over 100 million monthly
active users in January.
Spotlight is a dedicated place within Snapchat where users
can watch short, entertaining videos backed by music in a vertically scroll,
TikTok-like feed.
"We are seeing over 175,000 video submissions per day on
average, in part, due to our incentive program for creators, where we
distribute over $1 million per day to the top performing videos," Snap CEO
Spiegel.
"Our product and ranking teams have been able to quickly
improve our ability to match Spotlight viewers with the right content and we
are now working on a broader rollout of Spotlight to our entire
community," he said on a call with investors on Thursday.
Spotlight combines a simple submission flow that allows people to
submit their best Snaps in just one tap with a rigorous review and ranking
process that allows us to filter out content that is inconsistent with our
guidelines.
The result is a fun and safe product experience that services, the
best of Snapchat, all in one place.
"Our primary goal in launching Spotlight was to build
critical mass, both in terms of video submissions and audience in a select set
of countries, so that we could begin to rapidly iterate on content ranking and
the overall product experience," Spiegel noted.
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