Samsung to lead premium TV sales globally in 2021, says Report
Although global TV sales are expected to decline slightly this
year, shipments of premium TVs will grow which will be led by Samsung, a report
said on Tuesday.
The sales of QLED TVs, anchored by the world's largest TV maker
Samsung, is likely to surpass 12 million units this year, up 26 per cent from a
year ago.
Samsung last
year sold 7.79 million QLED TVs, accounting for more than 81 per cent of global
QLED TV sales.
Global TV shipments are projected to reach 223.09 million units in
2021, according to market researcher Omdia, which is down 1 per cent from last
year's 225.35 million units.
The latest figure is also down from Omdia's previous estimate of
224.22 million units late last year.
The robust TV sales propelled by the pandemic-induced stay-at-home
economy will continue through the first half of 2021.
However, it expected TV sales in the second half of the year to
decline from a year earlier, reports Yonhap news agency.
Although the overall TV market may shrink slightly, industry
observers said South Korea's two largest TV makers -- Samsung and LG -- may
not suffer big damage as premium TV sales are expected to increase.
The data showed that global OLED TV sales, led by LG, are expected
to reach 5.6 million units in 2021, up 200,000 units from its previous
estimate. It is also a 60 percent increase from last year's shipments of 3.54
million units.
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