Vivo announces Vision+ initiative; to launch X60 series in India in March
Vivo is likely to launch its X60 series in India towards
the end of March, Vivo India Director
of Brand Strategy Nipun Marya confirmed during a virtual press briefing on
Friday. The series comprises Vivo X60, Vivo X60
Pro, and Vivo X60 Pro+ that were initially launched in China.
Vivo also announced its imaging-focussed Vision+ initiative for
mobile photography enthusiasts. It also revealed that it is set to bring a new
phone with RGBW camera sensor. The Vision+ initiative aims to create a visual
content ecosystem for mobile photography enthusiasts. This will include content
co-creation, education, and cultural exchanges.
The company claims that the initiative will first start with the
upcoming Vivo X60 series in India. It is said to be based on four pillars
including VISION+ Mobile Photography Awards, Vivo VISION+ Mobile Photography
Academy, the Vivo VISION+ Master Class, and the Vivo VISION+ Photographers
Federation.
With Vivo VISION+ Mobile Photography Awards, the brand plans to
invite smartphone users to showcase their photography skills. On the other
hand, vivo VISION+ Mobile Photography Academy focuses on bringing an artistic
and cultural exchange platform closer to the users. The Academy will soon
invite world-class photographers to conduct Masterclasses to inspire people to
transcend from clicking images to capturing moments filled with emotions and
feelings. The vivo VISION+ Photographers Federation, vivo plans to collaborate
with more creators to explore the limitless possibilities of mobile
photography, which will ultimately contribute to advancements and developments
in vivo products, the company said in a statement.
The Vivo X60 and X60 Pro were launched in December last year in
China, the high-end flagship X60 Pro+ variant was unveiled in January, 2021.
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