Samsung lays out vision for innovative user experience, unveils premium TV
Samsung Electronics has laid out a vision for new innovative TV experiences and introduced its latest premium TV product. During a live online event, titled Unbox and Discover 2022, the world's largest TV maker by sales emphasised customised TV features based on Artificial Intelligence, as well as seamless connectivity, reports Yonhap News Agency. Samsung's technology "should be able to provide users with personalised services, and to perform necessary functions without having users learn about new products or technology", Han Jong-hee, vice chairman of Samsung Electronics and head of its Device eXperience division, said at the event. To achieve the goals, Samsung has intensified efforts to improve connectivity among Samsung's home devices through SmartThings, a software platform that connects and controls devices, and upgraded the intelligence menu system, Smart Hub, with a new interface and various entertainment and health features, Han added...