Byju's announced as an official sponsor of FIFA World Cup Qatar 2022
Edtech giant Byju’s has been announced as
an official sponsor of the FIFA World Cup Qatar 2022. Through this partnership,
Bengaluru-based Byju’s will leverage its rights to the FIFA World Cup
2022 marks, emblem, and assets, and run unique promotions to
connect with passionate football fans around the world. It will also create
engaging and creative content with educational messages as part of a
multifaceted activation plan.
“FIFA is dedicated to harnessing the power of football towards the
goal of enacting positive societal change. We’re delighted to be partnered with
a company like Byju’s, which is also engaging communities and empowering young
people wherever they may be in the world,” said Kay Madati, FIFA’s Chief
Commercial Officer.
“We look forward to supporting the promotion of Byju’s educational
learning opportunities, as well as having them join the global drumbeat of
excitement for the FIFA World Cup
2022 through its association with this groundbreaking
tournament.”
Byju Raveendran, Byju’s founder, and CEO, said the company is
excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest
single-sport event in the world.
“It is a matter of pride for us to represent India on such a
prestigious global stage and champion the integration of education and sport,”
said Raveendran. “Sport is a big part of life and brings together people across
the world. Just as football inspires billions, we at Byju’s hope to inspire the
love of learning in every child’s life through this partnership.”
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