Instagram tests new feature to support social movements through hashtags
Meta-owned photo-sharing platform Instagram has
announced that it is testing a new feature that will make it easier for users
to discover and support social causes directly through hashtags.
The company said it is testing a new feature to help people
discover social movements happening in the world and on Instagram, as well as
ways to take action.
"We are rolling this out first to a handful of hashtags that
are focused on popular and long-standing movements on Instagram and in the
world, like #BlackLivesMatter, #womensrights and #climatecrisis," the
company said in a blogpost.
"We are making it easier to raise awareness of these causes
by sharing the hashtag page via DM or creating a fundraiser," it added.
With this new feature, users will be able to support, fundraise
and spread the word about the social causes centered directly through hashtags.
"Hashtags have long been a place where people discover new
causes to support on Instagram, and now when you search for specific hashtags
associated with certain movements, you will have the option to support
them," the company said.
"Support" shows more information about the movement,
"Spread the Word" lets you share it with your friends via DM, and
"Create a Fundraiser" lets you start a fundraiser on behalf of the
movement.
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