Tatas upping consumer-facing business with super app
The
launch of Tata Group’s super app signals its continuing focus on the e-commerce
segment, as it attempts to take on Amazon and Jio platforms.
At the
same time, the Tatas are doubling down on their consumer-facing businesses,
which is likely to complement its super app play.In particular, the group is
looking at synergies.
For
example, Air India’s acquisition is likely to help a host of group entities –
from TCS to the Tata Neu super app – to cross-sell products to the captive
airline customers.As of October 2021, the group was also exploring
opportunities for cross-sell Indian Hotels and Tata Capital offerings to Air
India’s customers and crew.The idea is to tap into Air India’s three million
frequent flier customer base, which can be leveraged to offer discounted
products.The group has also acquired companies like 1MG,
Big Basket and made inroads into online fitness, which will add value to the
new digital platform.
The
2021 acquisition of Big Basket cemented Tata’s foray into the online grocery
market.In June 2021, Tata Digital had acquired a majority stake in e-pharmacy
1mg, putting it in direct competition with Reliance-owned Netmeds. The same
month, Tata Digital signed a 75 million dollars deal with CureFit Healthcare.
As part of the deal, CureFit Founder and CEO Mukesh Bansal joined
Tata Digital in an executive role as President.
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