Will India's box office earnings cross pre-pandemic level this year?
Propelled by
the movie RRR, directed by SS Rajamouli of Bahubali-fame, the Indian box office saw
one of its best post-pandemic months. The period action drama was instrumental
in bringing back audiences to the theatres and registered the best global
opening day by any Indian film. In just over two weeks of release, RRR has
grossed Rs 1,000 crore at the worldwide box office.
RRR had helped Bollywood cross Rs
500 crore in box office collections in March, along with movies such as The
Kashmir Files, Bachchhan Paandey, Radhe Shyam and Jhund.
In the
pre-pandemic year of 2019, the average monthly gross box office collection of Bollywood was about
Rs 400 crore.
If this was
the action in March, industry analysts say April promises to be as much
exciting – going by advance booking trends and a strong line-up of
movies.
They say, the
industry is witnessing what can be termed ‘revenge consumption’ after months of
Covid-19 restrictions.
This month’s
biggest releases are the Kannada film KGF: Chapter 2 and Vijay’s Tamil film
Beast. Both the movies, just like RRR, will hit the screens this week in five
regional languages including Hindi.
April will
also see the theatrical release of Heropanti 2, Runway 34 and Shahid Kapoor’s
Jersey, which is a remake of the 2019 movie of the same name.
The dominance
of South Indian cinema showcased during the first four months of 2022 is a
continuation of last year. In 2021, South Indian films generated three times
the box office revenues of Hindi films, with a total collection of Rs 2,400 cr
on the back of more releases.
Around 58% of
the total box office revenues of Rs 3,9000 crore last year were contributed by
regional language films.
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