Soaring Above The Competition, Double Chabi Leads The Way in Basmati Rice Production
Double
Chabi is an esteemed brand in the production and distribution of rice, and has
been active for over seventy years in the commercial space, with no sign of
slowing down any time soon. In fact, with the fourth generation of the founding
Goyal family having joined the workforce, Double Chabi's success is all but
assured.
The
company had been founded in 1959 by Kashmiri Lal Satpal, the patriarch of the
family, in Taraori, Haryana, on a fertile patch of land across the Yamuna. From
the very beginning Double Chabi was dedicated to providing the best possible
product to the consumers. Established during the second five year plan of the
Indian government, Double Chabi took advantage of the developmental initiatives
and investments the newly independent Indian government was making in
agriculture and industry, and blossomed into an extremely successful business
over the years.
Till
the 90s Double Chabi functioned within the boundaries of the nation, gradually
expanding its business from one state to another. But in the last decade of the
20th century, as India liberalized its economy and opened up the possibilities
of international trade, Double Chabi began exporting its products. Currently
about 40% of their output is exported across five different continents.
The
export section of the business was started during the 3rd generation of the
family, by Brij Bhushan Goyal, who has been leading the company for the last
three decades with the help of his brothers Jitendar and Pankaj Goyal. It is
only recently that the aforementioned fourth generation of the family has
joined Double Chabi's management with Pushkar Goyal, whose youthful earnestness
and energy has added a new dimension to the company's activities.
An
alumni of IILM Gurugram, where he studied BBA, Pushkar did a detailed survey of
his family business as well as the circumstances of grain production and
distribution in the subcontinent, before joining it and working his way to the
top.
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