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Showing posts with the label WHATSAPP PAYMENTS

In India push, WhatsApp plans cashback for peer transfers, merchant payment

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  WhatsApp  will within weeks roll out cashback rewards to lure more Indians to its peer-to-peer payments service and is testing similar incentives for merchant payments, two sources said, as the company seeks to compete with rivals including Google. The latest move comes days after  WhatsApp  won regulatory approval to more than double its payments offering to 100 million users in India, its biggest market with more than half a billion users overall. WhatsApp  will before the end of May launch the cashback offer of up to 33 Indian rupees ($0.40) for transfers users make on its payments service, which allows contacts to send each other funds from within the messenger app, said the sources, who have direct knowledge of the company's plans. The incentive, spread over three transactions, will be given irrespective of the amount being transferred, even if it is as little as 1 Indian rupee, in what one source described as WhatsApp's "user acquisition drive." ...

Axis Bank to be able to process payments over WhatsApp soon 

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Axis Bank Share India’s third largest private sector bank Axis Bank on Tuesday said it would soon be able to process payments over the popular chatting application ‘WhatsApp’. The bank also termed the Unified Payment Interface (UPI) as a “huge opportunity”. “ We are the market leaders in terms of innovation, and we do believe that UPI is a huge opportunity. We are working in terms of creating a differentiated environment for our customers,” Axis Bank Executive Director -Retail Banking, Rajiv Anand said. Click Here To know More – Axis Share Price