Pocophone brand is Xiaomi's answer to OnePlus, Samsung in premium segment
Poco, the newly announced sub-brand of Chinese smartphone manufacturer Xiaomi , is gearing up to make its India debut soon with the launch of a smartphone, likely to be named the Pocophone F1. The Poco brand is expected to add a touch of premium to the portfolio of parent Xiaomi, known mostly for its budget and midrange smartphones. In a recent media interaction, Xiaomi India Managing Director Manu Kumar Jain said that the company had been working on a premium smartphone, which would not be from the company’s existing portfolio but a new offering designed specifically for Indian consumers. The phone is said to have premium looks, features and specifications. However, as informed by Jain, it will be a device for masses, and therefore, a reasonable price tag. ALSO READ: Waiting for Xiaomi flagship smartphone? Won't take long, says India MD Jain Jai Mani, head of products at Xiaomi, and the mind behind Poco, recently posted a tweet detailing information about the new...