Akshay Kumar kick-starts government's road safety awareness campaign

Pressing on the often-repeated phrase on the roads “Sadak kya tere baap ki hain” filmstar and road safety brand ambassador Akshay Kumar kick-started his awareness campaign for the Ministry of Road Transport and Highways.

Kumar, who is known for his daredevil stunts, said the subject of road safety was close to his heart and therefore he was lending support to the cause as a citizen. “I am promoting this cause as Brand India and not Brand Akshay Kumar.”

The event was organized by the ministry for spreading awareness about road safety for which Kumar was roped in for promotion campaign in February this year.

Kumar, along with filmmaker R Balkhasve shot three videos with an underlying message on road safety, which is sent in a light-hearted way to the viewer.

“I feel that often such messages when sent through documentaries get lost as the viewers usually don’t absorb their essence. With these advertisements we have tried to spread awareness in a light-hearted yet impactful way,” Kumar said.

The subject of road safety is of supreme importance as Union Road Transport Minister Nitin Gadkari himself has admitted several times that a lot more needs to be done in that sphere.