How to remove advertisements, irksome app notifications from Xiaomi MIUI 10

Chinese technology company Xiaomi makes money from its smartphones in various ways. One of them is monetization of its MIUI 10, the default user interface that comes loaded on most Xiaomi smartphones. The MIUI 10 is a customised skin layered on top of Android operating system. It comes pre-installed with several company apps, including Mi Video, Mi Music and Mi File Manager, and some bloatware that randomly shows irrelevant advertisements and pushes irksome notifications. While the company justifies making money from advertisements and bloatware, its smartphone users and technology enthusiasts have repeatedly criticised these for ruining user experience.

Here is a step-by-step guide on how to remove advertisements and stop notifications from built-in apps in MIUI 10:

How to remove ads from MIUI 10 on Xiaomi smartphones

Step 1: Connect the phone to internet using WiFi or network service

Step 2: Go to the phone’s settings and click on additional settings

Step 3: Search for the Authorization and Revocation option and click on it

Step 4: Look for ‘msa’ service in the Authorization and Revocation option and disable it

Step 5: Once the ‘msa’ service is disabled, go to the phone’s settings => Additional Settings => Privacy => Ad services => Personalised ad recommendations, and disable it.

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