Flipkart unveils smart assistant to handhold first-time e-commerce users


Walmart-owned e-commerce company Flipkart has introduced a ‘smart assistive interface’ feature called ‘Flipkart Saathi’ to support first-time e-commerce users on the platform and enhance their overall shopping experience. This feature is available in Hindi and English to start with and is Flipkart’s attempt towards further humanising e-commerce. With this feature, Flipkart aims to empower consumers across tier II, III cities and beyond in rural India, as it seeks to bring the next 200 million consumers online.
The assistive interface feature (audio-guided navigation) aims at mimicking the typical real-life shopping experience for consumers who are comfortable being assisted by a salesperson. It uses a combination of text and audio-based instructions to guide new users in their e-commerce journey. This includes a list of key actions in the form of pop-up texts followed by audio for a better understanding. As audio is simple to follow and offers relatability, consumers can follow the instructions in a more immersive manner.

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